Jim Clark Museum secures 5-Star status!
As the Jim Clark Motorsport Museum in Duns, Scottish Borders, opens to the public for the new season, the partners who collaborated on the project celebrate 5-Star status awarded by VisitScotland.
- First museum in the Scottish Borders for 5-Stars
- New exhibition opens for start of new season
The museum opened to the public on 11 July 2019 following a £1.6million partnership project – the museum welcomed 13,000 visitors in its first six months as well as securing its first award, notably from the Royal Automobile Club Historic Awards.
The new museum was visited and assessed by VisitScotland Quality Tourism Advisors and was awarded the prestigious 5-Star Museum grading – the first museum in the Scottish Borders to receive this accolade and one of only nine 5-Star visitor attractions in the region.
Developed and improved for over 30 years, VisitScotland’s Quality Assurance scheme is delivered by a dedicated team of experts who offer valuable business advice and support.
The scheme is not just about driving standards; it aims to help businesses reach their full potential so they can reap the benefits and secure their success. That in turn delivers benefits for the economy of their region and for Scotland’s tourism industry.
For the start of the season, the museum is hosting a new exhibition, Clark on Canvas. This evocative exhibition of artworks depicts 1960s motor racing, when Jim Clark was the dominant driver. The artwork has been loaned to the museum by the Guild of Motoring Artists, an international group dedicated to automotive art. Visitors will be able to purchase paintings from the exhibition, which runs to 30 November 2020.
Ewan Jackson, Chief Executive Officer for charity Live Borders who operate the museum, said: “As operators of museums, galleries and attractions across the Scottish Borders, it was an honour to have a team working on this project – to secure 5-Star status from VisitScotland reinforces the quality of the team, their creative vision and focus on customer experience. Thank you and well done to everyone who has worked with us to secure this brilliant accolade.
“Positive cultural exhibitions and celebrating our local heritage is very much in line with Live Borders’ commitment to communities across the Borders being healthier, happier and stronger.”
VisitScotland Regional Leadership Director, Paula Ward, said: “Congratulations to the Jim Clark Motorsport Museum on this fantastic achievement. The 5-Star award recognises the exceptional customer service experience for visitors to the museum and is a great addition to the quality offering in the Scottish Borders.
“Delivering a quality experience that meets, and exceeds, visitor expectations is crucial in making Scotland a must-visit, must-return destination and the re-opening of the museum has been a huge success, helping to propel the Scottish Borders into the spotlight.
“Our Quality Assurance scheme helps businesses to reach their full potential and truly shine. The scheme is about more than just the ‘stars’ on the door - it’s about the entire visitor experience, about investing in your business, driving-up quality and creating jobs.”
Councillor Euan Jardine, Scottish Borders Council’s Executive Member for Culture and Sport, said: “The 5-Star award is fantastic recognition for everyone that has played a part in making this museum a reality and delivered the highest quality visitor experience since it opened.
“This is an incredible museum which truly does justice to one of the world’s greatest sportsmen and I am sure many more visitors will enjoy all it has to offer in its first full season.”
Douglas Bell, from The Jim Clark Trust, said: “We are delighted with the new VisitScotland Award and congratulations all the partners and supporters involved. It really is a very special museum.
“The design and display of memorabilia, trophies, film, imagery and race cars are a wonderful tribute to Jim Clark. The staff are warm, welcoming and insightful. Jim was a farmer at heart and now recognised as one of the greatest motor racing drivers of all time. We look forward to welcoming visitors to learn more about his remarkable story to inspire future generations.”
Coinciding with the opening of the museum for the spring and summer tourism season, a new Jim Clark Trail has been announced to enhance the experience of visitors. The Jim Clark Trail is a 50-mile scenic driving tour celebrating the beauty of the Scottish Borders, the heritage of motorsport and wider culture attractions in the area. The museum has fast become a magnet for classic and sports car enthusiasts. The new trail is a driving adventure for all visitors to discover the stories and places behind the famous Berwickshire farmer whilst promoting tourism ‘pit stops’ in the region.
Follow the Jim Clark Motorsport Museum on social media #JimClarkMotorsportMuseum @liveborders @JimClarkTrust @scotborders
Jim Clark Motorsport Museum
The Jim Clark Motorsport Museum was delivered by Scottish Borders Council, charity Live Borders, The Jim Clark Trust and the Jim Clark Memorial Room Trust.
Funding for the project came from the Council, the National Lottery Heritage Fund, Museums Galleries Scotland and The Jim Clark Trust, the latter including a grant from the Fallago Environment Fund and individual donations from around the world.
The museum, operated by Live Borders, includes two of Jim Clark’s race cars, image galleries, film footage, interactive displays and a simulator. There is also expanded exhibition space showcasing memorabilia and the trophy collection.
Adult admission to the museum costs just £5, with visitors able to return as often as they like for free for the following 12 months. There is a small additional cost for the simulator.
Jim Clark won the Formula One championship in 1963, becoming the then youngest ever World Champion. He followed it up with victory again in 1965 and in the same year also won the prestigious Indianapolis 500 in America. He remains the only driver to have won both the Formula One and Indy 500 titles in the same year.
Clark tragically died at Hockenheim in Germany at the age of just 32. He was much admired for his modesty and humility alongside his remarkable natural ability in all forms of motor racing. He is still considered one of the greatest ever racing drivers and remains to this day one of Scotland’s most admired sporting heroes.
Live Borders is the leisure, sport and cultural trust for the Scottish Borders. Live Borders is a charity. At the heart of Live Borders is a commitment to making its communities healthier, happier and stronger. Every penny spent in its venues is reinvested into supporting active, creative, and healthy communities in the Scottish Borders.
Museum opening times
The Jim Clark Motorsport Museum is open Monday to Saturday (closed Wednesday) 10am to 4.30pm, and Sunday 1pm to 4.30pm. Ticket prices are as follows:
- Adult £5.00
- Concession £4.50
- Child £3.00
- Under 5s Free
- Family £14.00 (up to 2 adults and 3 children)